“By observing you reflect.
By reflecting you transform.
By transforming you change.
By changing you do things differently.
When you do things differently you get a different result”
Photo: Donna Duke Llande
“By observing you reflect.
By reflecting you transform.
By transforming you change.
By changing you do things differently.
When you do things differently you get a different result”
About Me
My Vision
I believe there are three key elements to your business: creating a compelling vision, helping people reach their potential, and having a company where your team lives your values.
My Mission
Working with you to understand your business, your plans, and I listen to your people and deliver a customised people strategy specifically for your business vision.


My Story
This curiosity led to a 22 year career in HR which has seen me working for influential companies in the technology and luxury retail space. Supporting hundreds of leaders understand the importance of investing in their most valuable assets – themselves and their team!
I later developed a passion for coaching, and with a neuroscience accreditation under my belt I now use this in my HR work to help others recognise and change negative behaviour patterns.
In 2022, I took a leap of faith and founded Louise Demetriou & Co, a consulting and coaching practice whose vision is helping ambitious CEOs and Founders put people at the heart of their business so they can scale successfully.
I specialise in people leadership, culture/experience and mindset. I’m proficient at creating highly engaged and motivated leaders and teams, empowering individuals to reach their full potential, and driving the people strategy with both a human and commercial focus.
Expertise
Relationship building
Strategic thinking
Roadmap creation
Commercial awareness
Design practices
Project planning / implementation
Business partnering
Team engagement
Policy writing
Culture
System implementation
Is your growing business ready for a HR health-check? Are you ready to identify areas to grow, support and manage your team?
Schedule a Discovery Call
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